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Voices From Subsistence Marketplaces is available as an eBook and hardcopy. Included in the book are 13 true stories from amazing individuals living in poverty in regions of India. Available in both soft cover and eBook editions,this book will provide you with an immersive experience into subsistence living. The book is becoming available on all popular eReader sites and is now available on Amazon per the below link.
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Subsistence Marketplaces |
Bottom-Up Enterprise |
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Out of the global population of over 7 billion, approximately 2.5 billion live on less than $2 a day. Understanding and alleviating poverty is crucial to the development of sustainable marketplaces. In this book, through an immersive and interactive experience, we aim to a) provide you a fundamental understanding of subsistence marketplaces, b) offer a sense of how solutions can be designed for these marketplaces, and c) explore how these solutions work for different entities. We created this material for multiple audiences—students, educators, managers, and policy makers—and we intend it as a starting point rather than a culmination of learning about subsistence marketplaces.
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This book is designed for two primary audiences – those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies. We aim to reach a diverse audience including practitioners in business, government, and social sectors; and researchers, educators, and students. We develop the notion of bottom-up enterprises learned through practice in extreme, i.e., resource-constrained, settings. Sometimes, the most insightful lessons for all settings come from such discovery.
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